They said don't go into business with family. We didn't listen. Best decision we ever made.
"We didn't set out to build a marketing agency. We set out to build something we could be proud of — together."
Hannah, BreAnna & Natasha — Founders, Salon & Spa Launch
Hannah was studying to be an accountant when a random Indeed listing changed everything. She landed a role at Gym Launch — Alex Hormozi's company — and went from Tech Support to reporting directly to his marketing team and coaching hundreds of agency owners at Use ALAN.
After three years, she left to pursue a life that made room for family — and discovered her love for the beauty industry. That love became the foundation for everything we built.
Natasha also cut her teeth at Gym Launch, running technical operations and overseeing campaigns at scale. When Hannah left, Natasha followed — same reason, same values. Family first.
Today she's the operational backbone of everything we do. If it runs like clockwork, that's Natasha.
The youngest sister finished her Marketing degree and joined Hannah and Natasha at the agency. She loved working with beauty professionals so much, she decided to become one — opening, building, and scaling her own full-service salon and spa from scratch.
After three years of ownership, BreAnna successfully exited. Her studio is still thriving today. Her insight as both a marketer and a salon owner is something no other agency can replicate.
Generic agencies don't understand booth rentals, seasonal booking gaps, or what it feels like to have a full chair one week and nothing the next. We do — because BreAnna lived it.
Solo providers and small teams can't afford to fall behind. We made it our mission to find practical, real-world ways to integrate AI into salon and spa businesses — without the overwhelm.
The only way to truly deliver for our clients was to own the process end-to-end. So we built our own agency, our own systems, and our own product — Salon & Spa Launch.
Our clients get done-for-you marketing, AI systems, and website builds — but they also get us. Direct access to our team and real human support. Because no algorithm replaces a real conversation.
We've helped 2,500+ salon and spa owners grow. We'd love to make you one of them.
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