How a $79 Botox Express offer generated $45,483.37 in revenue with a 10.3:1 return on ad spend.
Book a Free Strategy CallResults shown are from a real Salon & Spa Launch client and are not guaranteed. Individual results vary based on offer, market, and effort.
Tonya Nash is the owner of Simplee Skin, a high-end medspa specializing in advanced esthetics and injectable treatments. Her esthetics services were thriving — but her Botox bookings were lagging far behind.
She'd tried the usual playbook: $12-per-unit pricing, generic discount ads. None of it drove enough traction to keep her injector's calendar full.
She knew there had to be a better way to get the right clients through the door. She just didn't know what that offer looked like yet. That's where Salon & Spa Launch came in.
Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.
Results started flowing in almost immediately.
The $79 Botox Express offer brought in 503 leads at a cost of just $8.78 per lead.
Of those leads, 110 became paying clients — each spending an average of $413.49 once they were in the chair.
That's $45,483.37 in total revenue, from just $4,414.31 in ad spend.
If you're curious — that's a roughly 10.3:1 ROAS. 🤯
...which means that for every $1 Tonya spent on ads, she made $10.30 back.
The Botox Express offer was never the endgame — it was the entry point. Ten units is rarely enough, so clients upsold themselves into more, at full price, almost every time.
Total Revenue Generated: $45,483.37 — 🤯💸📈
A well-structured, low-friction offer isn't just about getting clients in the door — it's about setting up the perfect environment for them to spend more.
Most medspas struggle with Botox ads because they're stuck competing on price instead of positioning themselves differently. Tonya's team stopped discounting and started positioning — and it turned a $79 offer into a $45K result. That's what happens when your front-end offer is built to sell the back end for you.