How Monique's spa turned $2,094 in ad spend into $16,000 in revenue over 7 months — a 7.64x return.
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Monique owns a spa in Dover, DE. Over seven months of running ads together, her story stopped being about any single month's results and became about something more valuable: a client base that keeps coming back.
This case study isn't a launch snapshot — it's a real, blended look at what steady, consistent ad performance looks like over more than half a year.
That's the kind of result Salon & Spa Launch is built to produce.
Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.
Results didn't just hold up over time — they compounded.
Over seven months (January through July), Monique's spa spent $2,094.39 running ads and generated 525 leads, which turned into 61 new, first-time booked appointments — $7,625 in first-visit revenue alone.
But the real story is what happened next. 26 of those 61 clients came back for at least one more visit — a 42.6% rebooking rate — averaging 3.6 visits each. Combined with their first visit, those repeat clients alone are responsible for an estimated $11,625 in revenue.
Add it all together: $16,000 in total revenue from $2,094.39 in ad spend. That's a 7.64x return on ad spend — well above the 3x–4x that's considered strong for a service business — and a net profit of $13,905.61 on ads alone. Her cost to acquire each client: just $34.33, recouped almost four times over on their very first visit. 🤯
Total Revenue From $2,094 in Ad Spend: $16,000 — 🤯💸📈
The real engine isn't the first visit. It's the fourth.
Monique's numbers prove something every spa owner should pay attention to: a 7.64x return on ad spend isn't about one great month — it's about clients choosing to come back again and again. With a 42.6% rebooking rate and clients averaging 3.6 visits each, the ads didn't just bring in new faces. They built a client base that keeps paying for itself.