Case Study: Kimo Bentley — DC Area Medspa | Salon & Spa Launch
Case Study

Kimo Bentley — DC Area Medspa

How Kimo hit a 9:1 ROAS and cleared over $1,500 in profit her first month promoting Laser Hair Removal.

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Results shown are from a real Salon & Spa Launch client and are not guaranteed. Individual results vary based on offer, market, and effort.

Meet the Owner

New city. Zero local clients.

Kimo is an established medspa owner with years of experience — but after relocating her business to the Maryland–DC area, she was essentially starting from scratch.

She had the expertise, reputation, and equipment... but no local client base yet. Kimo needed a fast, reliable system to attract new clients and fill her schedule without relying on word-of-mouth or months of organic growth.

That's when she partnered with Salon & Spa Launch to launch her new Laser Hair Removal campaign.

Our Approach

The right balance, found fast.

1
The Offer: Low-Ticket Paid Consultation A low-barrier laser hair removal intro offer that transitions into full packages — priced to convert, not to scare people off.
2
The Ad Strategy: $263 Total Spend A focused campaign built to acquire new laser clients fast in a brand new market — no wasted spend, no guesswork.
3
The Automation: AI Booking & Deposits Automated appointment booking and deposit collection, so every lead had a clear path to becoming a paying client.
Results

The data doesn't lie.

Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.

Results started rolling in almost immediately.

Over just 30 days, Kimo's Laser Hair Removal campaign booked 2 new clients into full laser packages and generated $2,297 in front-end revenue, from only $263 in ad spend.

After team and product costs, her agency fee, and AI usage — she walked away with $1,553+ in net profit.

That's a 9:1 return on ad spend — meaning every $1 spent on ads brought back roughly $9 in revenue. 🤯

In her first 30 days running laser ads, Kimo went from zero local clients to closing over $2,200 in new revenue, clearing full profitability across all three phases: ads, ads + agency + usage, and all operational costs.

Net Profit Her First Month: $1,553+ — 🤯💸📈

$2,297 Front-End Revenue (30 Days)
9:1 Return on Ad Spend
$263 Total Ad Spend
$1,553+ Net Profit After All Costs
The Takeaway

Kimo's success shows what happens when you combine a strategic offer with a system that sells itself.

By leveraging a "paid consultation" laser offer, she created a steady stream of new, qualified clients — without guesswork, burnout, or complicated funnels. If you're launching or expanding in a new market, this is the exact playbook that gets you booked, profitable, and scaling fast.

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