How Kelli turned a $97 facial offer into a long-term profit machine for her medspa.
Book a Free Strategy CallResults shown are from a real Salon & Spa Launch client and are not guaranteed. Individual results vary based on offer, market, and effort.
Kelli is a dedicated medspa owner who came to us with one simple goal: to get her estheticians booked and busy. She was already running facial services, but wanted to fill her team's calendars with new clients fast.
Her idea was to launch an accessible, low-risk promo offer that would get people through the door, and let her estheticians do what they do best: deliver an amazing experience that leads to rebookings.
That's where Salon & Spa Launch came in.
Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.
Results didn't look like a home run at first — and that's exactly the point.
Over 30 days, Kelli's $97 Dermaplane Facial offer brought in 16 new clients and $1,552 in front-end revenue, from just $260 in ad spend.
After team commission, product costs, her agency fee, and AI usage, she was technically down $190 for the month.
Most agencies would've stopped there. We didn't.
Assuming a 25% rebooking rate, those 16 clients are projected to bring in roughly $5,000 in recurring revenue over the next year. At Kelli's actual rebooking rate — closer to 50% — that number doubles.
By adjusting her pricing from $97 to $117 and trimming commission slightly, Kelli shifts straight into profit. Holding a 50% rebook rate, this one offer alone is projected to generate $15,000+ in net profit annually. 🤯
Projected Annual Net Profit From This One Offer: $15,000+ — 🤯💸📈
Not every campaign needs to be profitable on day one — the magic is in the backend.
Kelli's facial campaign shows that with the right strategy, even a break-even offer can compound into long-term profitability. By understanding her numbers — ad spend, commissions, and rebook rate — she's now positioned to grow her medspa predictably instead of guessing. That's the difference between chasing clicks and building a system that scales profit, predictably.