How Erika's spa broke free of Groupon and generated 43 new clients in her first month.
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Erika owns a spa in Fallston, MD, specializing in Japanese Head Spa services. Like many spa owners, she'd built a chunk of her client base on Groupon — deep discounts, a commission off the top of every sale, and no real ownership over who those clients even were.
Her goal wasn't just more clients. It was a client acquisition system that was actually hers.
That's where Salon & Spa Launch came in.
Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.
Results started rolling in immediately — and this time, every one of those clients belonged to Erika, not a third-party marketplace.
In her first month, Erika's spa generated 43 new Japanese Head Spa clients, from $30 a day in ad spend — about $900 for the month. That's $4,300 in new client revenue, a return of roughly $4.78 for every $1 spent.
But the bigger win isn't just the numbers. For years, Erika had leaned on Groupon to bring in new clients — deep discounts, a commission off the top of every sale, and no real ownership over who those clients even were.
This is exactly what she was after: new clients found directly through her own ads, booked straight into her calendar, with zero Groupon commission eating into her margin. 🤯
New Client Revenue in Month One: $4,300 — 🤯💸📈
A client acquisition system that's actually hers.
Erika didn't just want more clients — she wanted to stop paying a marketplace for the privilege of reaching her own audience. Forty-three new clients in month one, with the margin staying right where it belongs: in her business.