Case Study: Erika H. — Spa, Fallston MD | Salon & Spa Launch
Case Study

Erika H. — Spa, Fallston MD

How Erika's spa broke free of Groupon and generated 43 new clients in her first month.

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Results shown are from a real Salon & Spa Launch client and are not guaranteed. Individual results vary based on offer, market, and effort.

Meet the Owner

Tired of Groupon. Ready to own her growth.

Erika owns a spa in Fallston, MD, specializing in Japanese Head Spa services. Like many spa owners, she'd built a chunk of her client base on Groupon — deep discounts, a commission off the top of every sale, and no real ownership over who those clients even were.

Her goal wasn't just more clients. It was a client acquisition system that was actually hers.

That's where Salon & Spa Launch came in.

Our Approach

A system that's hers, not a marketplace's.

1
The Offer: Japanese Head Spa Ad creative built to introduce and sell the experience directly — no discount marketplace required.
2
The Ad Strategy: $30/Day on Meta A direct-to-consumer campaign that puts Erika's spa in front of new clients without a third party taking a cut.
3
AI Booking & Deposit Collection Every lead automatically booked and confirmed with a deposit, so new clients land directly on Erika's calendar — and stay her clients.
Results

The data doesn't lie.

Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.

Results started rolling in immediately — and this time, every one of those clients belonged to Erika, not a third-party marketplace.

In her first month, Erika's spa generated 43 new Japanese Head Spa clients, from $30 a day in ad spend — about $900 for the month. That's $4,300 in new client revenue, a return of roughly $4.78 for every $1 spent.

But the bigger win isn't just the numbers. For years, Erika had leaned on Groupon to bring in new clients — deep discounts, a commission off the top of every sale, and no real ownership over who those clients even were.

This is exactly what she was after: new clients found directly through her own ads, booked straight into her calendar, with zero Groupon commission eating into her margin. 🤯

New Client Revenue in Month One: $4,300 — 🤯💸📈

43 New Clients (First Month)
$4,300 New Client Revenue
$900 Total Ad Spend
~4.8:1 Return on Ad Spend
The Takeaway

A client acquisition system that's actually hers.

Erika didn't just want more clients — she wanted to stop paying a marketplace for the privilege of reaching her own audience. Forty-three new clients in month one, with the margin staying right where it belongs: in her business.

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