Case Study: Christina L. — Full Service Salon, Mt. Juliet TN | Salon & Spa Launch
Case Study

Christina L. — Full Service Salon, Mt. Juliet TN

How Christina's salon won 40 new clients and $7,500 in revenue in her first 30 days.

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Results shown are from a real Salon & Spa Launch client and are not guaranteed. Individual results vary based on offer, market, and effort.

Meet the Owner

A full team. A fully booked month.

Christina owns a full-service salon in Mt. Juliet, TN, running a team of stylists who needed a steady stream of new clients to stay busy across Cut & Highlight and Cut & Color services.

Rather than leaning on a single offer, she launched two campaigns at once — giving her team more ways to bring in the right clients for the services they do best.

That's where Salon & Spa Launch came in.

Our Approach

Two offers, one steady stream of clients.

1
The Offer: Cut & Highlight A strong entry point built to bring new color clients through the door and into the chair.
2
The Offer: Cut & Color Running in parallel with the highlight offer, giving Christina's team a second stream of qualified new clients.
3
The Ad Strategy: $50/Day on Meta A consistent daily budget across both offers, built to keep new clients coming in every single day of the month.
Results

The data doesn't lie.

Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.

Results started flowing in immediately — and kept climbing all month long.

In her first 30 days, Christina's salon won 40 new clients across two offers — Cut & Highlight and Cut & Color — from $50 a day in ad spend, about $1,500 for the month.

That's $7,500 in new client revenue. And by Christina's own admission, that number is conservative — plenty of those clients upgraded their service once they were already in the chair, so the real number is almost certainly higher.

That's a 5:1 return on ad spend in month one alone, with rebooking data still to come. In her own words: "This has been phenomenal for our team. We are so thankful for finding you." 🤯

New Clients Won in 30 Days: 40 — 🤯💸📈

40 New Clients Won (30 Days)
$7,500 New Client Revenue (Conservative)
$1,500 Total Ad Spend (30 Days)
5:1 Return on Ad Spend
The Takeaway

"This has been phenomenal for our team. We are so thankful for finding you."

That's Christina, in her own words — sent as a quick update just before hitting the 30-day mark. Forty new clients, $7,500 in new revenue, and by her own account, that's the conservative number. For a full-service team, that's not just a good month. That's momentum.

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