Case Study: Carlton L. — Full-Service Salon & Spa | Salon & Spa Launch
Case Study

Carlton L. — Full-Service Salon & Spa

How Carlton generated $8,100+ in new client revenue across two offers in his first month — on track for $82,000+ in profit.

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Results shown are from a real Salon & Spa Launch client and are not guaranteed. Individual results vary based on offer, market, and effort.

Meet the Owner

Two teams. Two offers to fill their books.

Carlton owns a full-service salon and spa with a team of stylists and estheticians — including several newer "baby stylists" who needed more reps in the chair.

He wanted an offer for his stylists and a separate offer for his estheticians, both built to get new clients in the door fast without relying on word-of-mouth alone.

That's where Salon & Spa Launch came in — running two ad campaigns for Carlton from day one.

Our Approach

Two offers, running side by side.

1
The Offer: $139 Cut + Mini Highlight An entry-level offer built specifically to fill the books for Carlton's newer stylists and get them reps with real paying clients.
2
The Offer: $149 Facial Launched two weeks later for Carlton's esthetician — a second income stream running in parallel with the hair offer.
3
AI Booking & Monthly ROI Tracking Automated deposit collection paired with a full monthly ROI analysis across both campaigns, so every dollar could be traced straight to profit.
Results

The data doesn't lie.

Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.

Results started flowing in from day one — from two different directions at once.

The Cut + Mini Highlight offer ran for the full month and generated 47 verified new clients and $6,500+ in revenue, from $930 in ad spend. After team costs, product costs, ads, and agency fees — Carlton cleared $771 in profit, in month one.

The Facial offer launched two weeks later and had only been running 8 days at the time of this analysis. In that short window, it had already generated 11 new clients and $1,600 in revenue — essentially breaking even, with the account still gaining momentum.

Assuming a conservative 25% rebooking rate on the Cut + Highlight offer, this one service alone is projected to add $82,000+ in profit to Carlton's business over the next 12 months. If his rebooking rate climbs to 50%, that number doubles. 🤯

This wasn't luck. It was two offers, two audiences, and one system built to compound.

Projected Annual Profit From the Cut + Highlight Offer Alone: $82,000+ — 🤯💸📈

58 New Clients (Both Offers Combined)
$8,100+ Combined Revenue (Month One)
$771 Profit From Cut + Highlight (Month One)
$82,000+ Projected Annual Profit
The Takeaway

"Working with the Salon & Spa Launch team has truly been a game-changer for my salon."

That's Carlton, in his own words. His salon was struggling to reach new clients beyond word-of-mouth — but a targeted ad strategy started bringing in fresh faces within the first week. Two offers, two audiences, real profit in month one, and a system built to compound for years to come.

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