Case Study: Brittany B. — 90-Day Results, O'Fallon MO | Salon & Spa Launch
Case Study

Brittany B. — 90-Day Results, O'Fallon MO

How Brittany's medspa welcomed 99 brand new clients across two services in her first 90 days.

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Results shown are from a real Salon & Spa Launch client and are not guaranteed. Individual results vary based on offer, market, and effort.

Meet the Owner

An established team. A growing base of new faces.

Brittany owns a full-service medspa in O'Fallon, MO, with an established team and a strong reputation for the services they deliver. What she needed wasn't a bigger team — she needed more people in her area to actually discover them.

Over 90 days, we ran two dedicated campaigns — Japanese Head Spa and Brazilian Lymphatic Massage — to introduce her studio to a whole new audience.

That's the kind of result Salon & Spa Launch is built to produce.

Our Approach

Two services, 90 days of momentum.

1
The Offer: Japanese Head Spa Run for roughly 60 of the 90 days, introducing an unfamiliar specialty service to a brand new audience.
2
The Offer: Brazilian Lymphatic Massage Running the full 90 days, giving Brittany a steady, dedicated stream of new clients for her top-performing service.
3
The Ad Strategy: ~$60/Day Combined on Meta A consistent combined daily budget across both campaigns, sustained over a full 90-day window.
Results

The data doesn't lie.

Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.

Results compounded over the full 90 days — and the number that matters most isn't even the revenue.

Across two services — Japanese Head Spa and Brazilian Lymphatic Massage — Brittany's medspa welcomed 99 brand new clients in 90 days. The Head Spa offer (running about 60 of those days) brought in 32 clients and $4,800 in revenue. The Lymphatic Massage offer brought in 69 clients and $8,625 in revenue — $13,425 combined.

She spent roughly $60 a day across both campaigns — about $5,400 over 90 days — leaving her with roughly $7,025 in revenue after ad costs.

But here's the real headline: 99 brand new people in her area got to experience Brittany's studio, her team, and her services for the first time. Her business is established, her team is strong — which means a meaningful share of those 99 are likely to rebook, and many are candidates to be cross-sold into other services her medspa offers. This isn't just 90 days of revenue. It's 99 new relationships. 🤯

Brand New Clients Welcomed in 90 Days: 99 — 🤯💸📈

99 Brand New Clients (90 Days)
$13,425 New Client Revenue (2 Services)
$5,400 Total Ad Spend (90 Days)
~2.5:1 Return on Ad Spend
The Takeaway

99 new people. 99 new relationships. A business built to keep them.

The revenue from these 90 days is real — but the bigger asset is the 99 brand new people who now know exactly who Brittany is, what her team does, and what it feels like to be a client there. For an established medspa with services worth cross-selling, that's not just a quarter of results. That's a quarter of new relationships to build on.

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