Case Study: Brittany B. — Full Service Medspa, O'Fallon MO | Salon & Spa Launch
Case Study

Brittany B. — Full Service Medspa, O'Fallon MO

How Brittany's medspa generated 31 new clients for Brazilian Lymphatic Massage in just 30 days.

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Results shown are from a real Salon & Spa Launch client and are not guaranteed. Individual results vary based on offer, market, and effort.

Meet the Owner

A full-service medspa. A specialty worth spotlighting.

Brittany owns a full-service medspa in O'Fallon, MO, offering a wide range of services — including Brazilian Lymphatic Massage, a treatment that deserved its own dedicated spotlight to reach the clients actively looking for it.

She needed a way to fill her calendar for this specific service, without pulling attention away from the rest of her business.

That's where Salon & Spa Launch came in.

Our Approach

One specialty service, fully spotlighted.

1
The Offer: $125 Brazilian Lymphatic Massage A dedicated campaign built to reach clients specifically searching for this service — not a generic med spa ad.
2
The Ad Strategy: $30/Day on Meta A focused local campaign in O'Fallon, built to generate qualified leads for this one service, efficiently.
3
AI Booking & Deposit Collection Every lead automatically booked and confirmed with a deposit, so new clients were locked in before they could look elsewhere.
Results

The data doesn't lie.

Every number below is pulled straight from the ad account and booking system. No rounding up, no cherry-picking the best week.

Results started rolling in fast — for a service that finally had its own spotlight.

In just 30 days, Brittany's $125 Brazilian Lymphatic Massage offer generated 31 new clients for her O'Fallon medspa, from $30 a day in ad spend — about $900 for the month.

That's an estimated $3,875 in new client revenue, using the straight $125 service price with no upsells factored in.

That's a 4.3:1 return on ad spend — for a single, focused service inside a full-service medspa that could easily have gotten lost in a generic, catch-all campaign. 🤯

New Client Revenue in 30 Days: $3,875 — 🤯💸📈

31 New Clients (30 Days)
$3,875 New Client Revenue
$900 Total Ad Spend
4.3:1 Return on Ad Spend
The Takeaway

One service, fully spotlighted, in 30 days.

Brittany's medspa offers a lot — but this campaign proves that giving one standout service its own dedicated spotlight can outperform trying to advertise everything at once. Thirty-one new clients, all specifically looking for Brazilian Lymphatic Massage, in a single month.

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